So why should you start removing instagram followers to grow your business? The most important thing for me is being visible to my ideal clients and people that I can inspire. I use my Instagram for my business and I get 80% of my clients through social channels. Instagram is changing a lot on their algorithm and how they make you visible to your followers.
I know it’s a struggle to be visible online and a lot of people fear of being visible online. It’s very important too post enough, engage enough and be consistent, BUT over the years I recognised that the most important thing is making sure that your followers match your business. You don’t want to have people in your shop that are not interested in buying right? It fills up your shop, looks good… but it doesn’t bring any results in your business.
The same counts for your Instagram, we got so used to having a lot of followers equals a successful business or a successful account, but this is sooooooo not true. Matter of fact you have more possibility to get clients with less followers, because if you have a lot of followers it means that they’re probably not all aligned or interested in what you really do. The more followers your have that really have interested in what you, the more of those Instagram will attract for you. So it’s important to KNOW your niche but also to try to get as much potential clients to follow you and get rid of the people who aren’t.
Next to that if you have a lot of followers it means you already have your account for a longer time. In that time some people don’t use their Instagram anymore or are not interested anymore in what you are sharing, but they keep staying in your “shop”. Which means it makes less space for other people to see your service/product. Not everyone on Instagram sees your post or stories. Instagram decided for who it’s interesting and if people don’t engage or view your posts they think your less interesting and others won’t see you either.
Every now and then, it’s also good to do a big sweep of your Instagram followers and see which accounts are inactive or possibly fake. Social media experts refer to these accounts as “ghost followers.”
Usually, ghost accounts will have a low number of followers but a high list of accounts they’re following, and low-quality content or no content at all. The only way you can cleanse your account of ghost followers is by manually going through your list of followers and removing accounts one by one.
On your IG profile page, click on your follower count. You can then scroll through and click the REMOVE button for accounts that look not active. Typically any account with no profile photo, no posts, anyone that you can just tell is not your blog targeted audience I’ll remove. If you’re not sure, click on their profile to see when they last posted and what they post about if you’re able to. I feel like it’s pretty easy to spot once you start scrolling. You want to delete accounts that have not been active for a while and the once that look off.
I know it’s a bit weird and against what everyone is doing (growing their following), but it works. First time I started deleting my followers you feel a bit weird, and also my ego was like…. I want to keep the number of followers. But I am running a business and need to do what’s good for my business not my ego. 🙂 I started deleting followers bit by bit. PLEASE be careful don’t start unfollowing like crazy now. Instagram can block your account for it. So daily try to delete 10/20 followers. It doesn’t have to take more than 15 minutes a day! It’s also a nice way to see who its following you and get to know your followers a bit more.
No. When you remove a follower, Instagram doesn’t notify that person in any way. However, that individual might get suspicious when they start seeing no posts or stories of yours on their feed.
Are You Brave Enough To Start Removing Instagram Followers?
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