I felt the fear, but I did it anyway.

Before I started an online business and traveling a lot happened.

In 2013 when I was 21 years old I jumped on my first plane alone for a research project on global development to Dakar, Senegal. The most Western point of Africa. In 2014 I jumped on my first plane to my first real job working for Vogue, Glamour and different High end brands as a producer assistant in New York City. In 2015 I jumped on my first plane to backpack solo to South-East Asia. In 2016 I started my Working Holiday Visa in Sydney, I started working for the Four Seasons. In 2018 I decided it’s time the rat race was not for me and I started my online business and moved to Bali. Now I am 29 years old and have been living a digital nomad lifestyle for 3 years and visited more than 34 countries.


Sounds like having a great life doesn’t it?

It was a challenging period to start deciding what I really want and let go of the overthinking and start living from with my (wild) heart. I was such an overthinker and making choices wasn’t easy. What if I make the wrong decision? What if building my online business is not something for me?

Is it really possible to feel freedom with an online business?
Yes it is, I know this now!

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My vision is that your heart knows the way. I truly believe that far too many people make up excuses to stay in their comfort zone and overthink too much. Like what if it goes wrong, but… what if it goes right? My vision is that you can jump out of your little box to show yourself and start living out of the box with confidence and build your online business so you can have time freedom, location freedom and financial freedom.

I decided to take a leap of faith and just go for it.

What do I really have to lose? If it doesn’t work I will find a way back into the “normal” life, but then at least if i turn 80 I can say I tried. And so I did. I quit everything at my job, left everything behind and jumped on a plane with NO CLUE of what kind of business I was going to start or where I will be in 5 years. It was scary but also super exciting. For the first time I felt alive, without having any security. 

The rat race, 9-5, work hard until your pension. I didn’t believe in it, and I still don’t. I believe freedom of time, location and finance is possible for everyone. Everyone who is willing to take a risk and is willing to fail. Because without taking risks and failing no wins or learning. 

I follow my heart even though everyone tells me not to. I no longer take advice from people who are not where I am or want to be. That’s why I get into the most beautiful adventures. And let’s be honest, you really only live when you take on the adventure of life. Adventure comes with risks, tension and not knowing what the outcome will be. That’s life. Let go of control, play and enjoy. Life is either a daring adventure or nothing at all.

I am direct, sometimes too honest and therefore not always tactical. I don’t believe in living in a box, I’m an out of the box thinker. If everyone goes left, there’s a good chance I’ll go right. I believe that everything is energy and I go after my dreams. When I achieve my dreams, I set new goals.

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If you knew me you would know that…

I love making popcorn, but I always burn half of it.

I have lived and worked all over the world since I was 21, why? Because it’s possible, why the hell wouldn’t you? 

I have already achieved a number of dreams  (Living in Bali, Building my own business, coaching, living in New York, volunteering in Africa, Traveling the world like a Digital Nomad, getting to a healthy weight and feeling fit).

If you want to know more about mindset, online business, social media and travel, then feel free to look around on my website for resources. Also, don’t be shy to reach out to me! Send me a DM on instagram or fill in my contact page on this website.

Love & Gratitude,

Selma Aouichaoui

And now it's your turn! I am curious about YOUR STORY , your obstacles and your dreams. What do you want to achieve?