Even from a young age, we know intuitively that the motive behind an action is the most important piece of any story. When it comes to your business — whether you’ve already launched or if you’re still in the whiteboard phase — knowing your “why” will help you stay committed to your dream and help others get on board, too.

How to communicate your purpose.

“You can only become truly accomplished at something you love. Don’t make money your goal. Instead pursue the things you love doing, and then do them so well that people can’t take their eyes off of you.” — Maya Angelou

Ready to get an action plan?